Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
YouTube is the most popular channel among all generations for product review videos.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.