For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.