84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
The greatest percentage (68%) of media buyers wanted more data to inform bids.
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
70% of North American media buyers and publishers are already doing some programmatic trading.
This infographic from LUMA Partners illustrates today’s complex strategic media buying landscape.
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.