Mobile Wallet Adoption [CHART]Rate this post via marketingcharts.com 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who […]
Mobile Shopping Behavior, By Smart Phone vs. Standard Phone [CHART]Rate this post via marketingcharts.com Meanwhile, data from the Placecast report indicates that 47% of mobile phone users believe that it is at least somewhat important for them to be able to make a purchase on their device, marking a 27% rise from 37% who felt […]
Retail Mobile Point Of Sale [CHART]Rate this post via marketingcharts.com 2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those not interested and looking purely at the subset who are, the report finds […]
Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]Rate this post via marketingcharts.com Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online […]
More Moms Mobile Shopping [CHART]Rate this post via marketingcharts.com Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from the survey with results from one it released almost 6 months ago, BabyCenter found a drastic upswing […]
Smart Phone Shopping Stages [CHART]Rate this post via emarketer.com Interestingly, the research found that 54% of US smartphone owners used their phones to shop before arriving at a store. A smaller number said they had used their phone after getting to a brick-and-mortar location. This indicates that customers are “pre-shopping” on smartphones before deciding whether […]
Mobile Shopping Behavior Of Smart Phone Owners [CHART]Rate this post via emarketer.com Customers are using web-enabled devices for a variety of purposes, but the highest percentage of respondents, 47%, said they relied on smartphones to find out more information about a product. Thirty-six percent of those polled had used their phones to read product reviews […]
According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.