mCommerce

e-Strategy Trends’ continually updated collection of mCommerce trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Mobile Wallet Adoption [CHART]

via marketingcharts.com 37% of mobile users surveyed in Q1 2012 reported having used a mobile wallet in the previous 90 days, while a further 8% expressed interest in doing so, according to [download page] a JiWire report released in May 2012. This is a significant rise from 11% who reported having used a mobile payment…

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Retail Mobile Point Of Sale [CHART]

via marketingcharts.com 2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those not interested and looking purely at the subset who are, the report finds that 23% currently have a solution deployed, while…

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Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]

via marketingcharts.com Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online spending behavior, though department stores (42%) emerged as the top category within…

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More Moms Mobile Shopping [CHART]

via marketingcharts.com Mobile devices are playing an increasingly important part in the American mother’s purchase process, says BabyCenter in an April 2012 study conducted in partnership with Nielsen. Comparing results from the survey with results from one it released almost 6 months ago, BabyCenter found a drastic upswing in the proportion of mothers using their…

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Smart Phone Shopping Stages [CHART]

via emarketer.com Interestingly, the research found that 54% of US smartphone owners used their phones to shop before arriving at a store. A smaller number said they had used their phone after getting to a brick-and-mortar location. This indicates that customers are “pre-shopping” on smartphones before deciding whether a trip to a retail location is…

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Mobile Shopping Behavior Of Smart Phone Owners [CHART]

via emarketer.com Customers are using web-enabled devices for a variety of purposes, but the highest percentage of respondents, 47%, said they relied on smartphones to find out more information about a product. Thirty-six percent of those polled had used their phones to read product reviews on retail websites. Price-comparison was also a popular activity, with…

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