Media and entertainment applications have a slower attrition rate than financial and shopping apps.
The only activity of those identified for which smartphones are the primary device is social media use.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Wearable device awareness is high, but ownership—and purchase intent—remain low.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.