Wearable device awareness is high, but ownership—and purchase intent—remain low.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.