The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
The only activity of those identified for which smartphones are the primary device is social media use.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.