There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Generally, internet users want a convenient and secure mobile experience.
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.