Mobile Users’ In-Store Activities, February 2015 [CHART]

Chart - Mobile Users

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

Consumer Attitudes Toward mCommerce, February 2015 [CHART]

Chart - Consumer Attitudes Toward mCommerce

Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.