Brands are failing to keep pace with consumers’ growing expectations.
Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.