![10 Least Engaging Brands, 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/04/BrandKeys-10-Least-Engaging-Brands-of-2015-Mar2015-150x150.png)
Brands are failing to keep pace with consumers’ growing expectations.
10 Most Influential Brands On Social Media, November 2014 [CHART]
![10 Most Influential Brands On Social Media, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/Klout-10-Most-Influential-Brands-Social-Media-Nov2014-150x150.png)
Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
Top 10 Simplest Brands, November 2014 [CHART]
![Top 10 Simplest Brands, November 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/SiegelGale-Top-10-US-Brands-by-Simplicity-Score-Nov2014-150x150.png)
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Top 10 Global Brands, October 2014 [CHART]
![Top 10 Global Brands, October 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/12/Interbrand-Top-10-Global-Brands-Oct2014-150x150.png)
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
10 Most Valuable International Brands Of 2014 [CHART]
![10 Most Valuable International Brands Of 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/06/BrandZ-10-Most-Valuable-Global-Brands-May2014-150x150.png)
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
Google Suggest Results For Major Brands [INFOGRAPHIC]
![Google Suggest Results For Major Brands [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/google-autosuggest-brands_52fe350455dd3_w1500-150x150.png)
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
Top 10 American Retailers In 2012 [CHART]
![Top 10 American Retailers In 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/STORES-Top-10-US-Retailers-in-2012-July2013-150x150.png)
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
Top Fast Food Restaurants, April 2013 [CHART]
![Top Fast Food Restaurants, April 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/06/Placed-Top-10-QSRs-in-April-May2013-150x150.png)
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.
US Fan Concentration & Top Facebook Brands, January 2013 [CHART]
![US Fan Concentration & Top Facebook Brands, January 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/01/Socialbakers-Top-Facebook-Brands-US-Fan-Concentration-Jan2013-150x150.png)
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
Black Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]
![Black Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/12/Black-Friday-Infographic-150x150.jpg)
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.