Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Brands are failing to keep pace with consumers’ growing expectations.
Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
A lot has changed in the past 5-10 years, but the endurance of McDonald’s as an American fast food icon seems to have stayed firm.
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.