Posts Tagged ‘Marketing Technology’
Marketing Budget Allocations [INFOGRAPHIC]
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreGeneral Data Protection Regulation Concerns [CHART]
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.
Read MoreImportance Of Marketing Tech Solution Capabilities, According To Execs [TABLE]
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
Read MoreTop Areas CMOs Plan To Invest, September 2014 [CHART]
Among US CMOs polled, 40% ranked analytics as one of the top increased management expectations over the past year.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreMarketers' Planned Tech Spending, January 2015 [CHART]
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year.
Read MoreMarketing Technology Integration, September 2014 [CHART]
Just 4% of marketers claim to have completely integrated marketing technology.
Read MoreMarketers' Key Criteria For New Technology Evaluations, August 2014 [CHART]
When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.
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