Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.
User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.
45% of executives worldwide said a Chief Digital Officer should have a technology background.
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.