83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
85% of marketers are using list segmentation and targeting for their email campaigns.
Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.
More than 6 in 10 companies (mostly based in Europe) using multivariate testing say it’s highly valuable for improving their conversion rates.
Marketers had a variety of goals for when triggered messages should arrive but nearly half expected delivery within a minute of a customer action.
Understanding customer interactions across channels is a leading challenge for cross-channel marketers.
Half of business-to-business (B2B) lead generation marketers report using integrated marketing automation in their organizations, while 19% use non-integrated marketing automation and 30% have no marketing automation at all.
Companies that used a social media publishing tool to schedule their social media posts had 3 times as many leads as those that didn’t.
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