More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.
While 79% of respondents currently use segmentation, more than nine in 10 plan to do so in the next two years.
Just 16% of B2Cs and 14% of B2Bs reported using marketing automation extensively to manage their inbound marketing.
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
B2B marketers are eyeing marketing automation with a renewed focus.
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.