Some 24% of marketers say they don’t use any tools to manage their email campaigns.
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US.
More than half of advertisers said programmatic approaches could help them more effective target consumers across all the digital media they consume.