Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
CRM software won out by 6 percentage points.
List growth was the most common hurdle, cited by the majority of respondents.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Brand building and loyalty were the top online priorities for media and entertainment companies.
This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.