Social media professionals used an average of three social media tools to report on and analyze such efforts.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
79% of B2B marketers worldwide used marketing automation.
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.