The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Social media professionals used an average of three social media tools to report on and analyze such efforts.