The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Increased personalization ranks as the leading method by which companies feel they can improve email interaction among subscribers.
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Social media professionals used an average of three social media tools to report on and analyze such efforts.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
79% of B2B marketers worldwide used marketing automation.
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.