Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Companies’ top content marketing priority this is growing their SEO/organic presence.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.