Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Just 1 in 5 marketers say they use most or all marketing automation features available to them, and even fewer (18%) consider themselves to be Advanced or an Expert.
This infographic from Everyltic illustrates some of the benefits of and tactics to use for your inbound marketing efforts.