Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience.