While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.
This infographic illustrates the fundamentals of using Google Analytics for your small business.
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.