The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.