![Top Marketing Topics Consumed By Employees [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/10/Top-Marketing-Topics-Consumed-by-Employees-150x150.png)
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Top Degrees For Social Media Jobs [CHART]
![Top Degrees For Social Media Jobs [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/01/Social_Media_Staff_4-150x150.jpg)
In the era of social media, an education in communications (77 percent) or public relations (76 percent) is most highly valued.
Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]
![Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/12/Ofcom-Frequency-of-Purchasing-Digital-Content-Online-Dec2012-150x150.png)
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.