Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely.
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
It’s more expensive to conduct market research in the US than in any other country in the world.
Global market research industry revenues reached US $33.5 billion in 2011, representing a 3.8% year-over-year increase.