Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.
GSMA Intelligence estimates forecast that there would be 317 million M2M mobile connections worldwide in 2015—up from 243 million last year.
Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year.
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.