eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.