The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Almost double the number of respondents owned iPads vs. Android devices.
American Moms’ Social Network Adoption, 2010-2014 [CHART]Rate this post via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. […]
Chinese Mobile Phone Users, 2010-2016 [CHART]Rate this post via emarketer.com China should be the leading mobile advertising market in the world. eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year. Read the rest at eMarketer.
Mobile Canadians, 2010-2016 [CHART]Rate this post via emarketer.com The number of mobile internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile internet by year’s end. eMarketer estimates that penetration will continue to rise, albeit at a somewhat slower pace, through 2016, when nearly half of the […]
Mobile Subscriptions In Latin America [CHART]Rate this post via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in […]
Top 5 Mobile States In Mexico [CHART]Rate this post via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. […]
Italian Mobile Internet Penetration [CHART]Rate this post via emarketer.com Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the […]
Social Media Penetration In Asia-Pacific Countries [CHART]Rate this post via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read […]
Indonesian Social Network Adoption, 2011-2014 [CHART]Rate this post via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat […]