Nielsen says that two-thirds of new mobile phone buyers are opting for smart phones. It’s likely therefore that smart phone ownership will reach at least 60% in the US by the end of Q4.
By the end of 2012, 85% of mobile social networkers will use Facebook.
Mobile phone subscriptions have grown more than eightfold over the past 10 years (up from 0.7 billion in 2000), with the developing world driving much of the growth
The percentage of smart phone users who will have scanned a mobile barcode will edge up from 25% to 27% from 2011 to 2014.
Almost double the number of respondents owned iPads vs. Android devices.
American Moms’ Social Network Adoption, 2010-2014 [CHART]Rate this post via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. […]
Chinese Mobile Phone Users, 2010-2016 [CHART]Rate this post via emarketer.com China should be the leading mobile advertising market in the world. eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year. Read the rest at eMarketer.
Mobile Canadians, 2010-2016 [CHART]Rate this post via emarketer.com The number of mobile internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile internet by year’s end. eMarketer estimates that penetration will continue to rise, albeit at a somewhat slower pace, through 2016, when nearly half of the […]
Mobile Subscriptions In Latin America [CHART]Rate this post via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in […]
Top 5 Mobile States In Mexico [CHART]Rate this post via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. […]