Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months. And among those who didn’t own any, 21% planned to purchase cryptocurrencies in that same timeframe.
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018.
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.