Skip to content

Market Penetration

Email Users, 2018-2022 [CHART]

Chart: Email Users, 2018-2022

The percentage of American internet users who have sent an email via any device at least once a month will remain practically the same, rising only from 90.6% in 2018 to an estimated 91.5% in 2022.

Read More

Voice Assitant User Penetration, 2017-2021 [CHART]

Chart: Voice Assitant User Penetration

In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.

Read More

Connected TV Users, 2018-2022 [CHART]

Chart: Connected TV Users, 2018-2022

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.

Read More