One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018.
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
As trust and familiarity with sharing economy services continues to grow, so too will the number of users.
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.