Consumers ages 49 and older made up the largest share of US hotel guests who booked online, with 34% of the total.
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Top 10 travel websites among US Internet users, ranked by market share of visits.
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011.