Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
On average, 44% of companies had increased their ability to understand large sets of data.
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%.
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.