Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The travel and hospitality industry leads spending on the Internet of Things technology.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
On average, 44% of companies had increased their ability to understand large sets of data.
Between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years.