Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The travel and hospitality industry leads spending on the Internet of Things technology.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.