![US Political Ad Spending Allocations, 2012 vs 2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/US-Political-Ad-Spend-Allocations-2016-v-2012-150x150.png)
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Where Marketers Get Their News [CHART]
![Where Marketers Get Their News [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/Where-Marketers-Get-News-150x150.png)
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Average Time Per Day With Major Media [TABLE]
![Average Time Per Day With Major Media [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/average-time-per-day-with-major-media-150x150.gif)
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Average Daily Time Spent With Media, 2012-2018 [TABLE]
![Average Daily Time Spent With Media, 2012-2018 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/207855-150x150.gif)
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
How People Research Political Candidates [CHART]
![How People Research Political Candidates [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/200319-150x150.gif)
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
US Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Traditional Media Consumption By Generation [CHART]
![Traditional Media Consumption By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/TNS-Online-Adults-Traditional-Media-Consumption-Nov2015-150x150.png)
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
US LGBT Media Consumption By Generation, August 2015 [TABLE]
![US LGBT Media Consumption By Generation, August 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/08/CMI-US-LGBT-Media-Habits-Aug2015-150x150.png)
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Millennials’ Top Sources Of Health Information, June 2015 [CHART]
![Millennials’ Top Sources Of Health Information, June 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/NorthwesternU-Teens-Top-Sources-Health-Info-Jun2015-150x150.png)
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.
Global Daily Media Consumption Time, 2010-2017 [CHART]
![Global Daily Media Consumption Time, 2010-2017 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/07/ZenithOptimedia-Global-Media-Consumption-Trends-Jun2015-150x150.png)
Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,
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