People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.