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Home » Magazines

Traditional Media Consumption By Channel, 2011-2018 [CHART]

Chart: Traditional Media Consumption By Channel, 2011-2018

People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.

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September 10, 2018 By David Erickson Leave a Comment
Filed Under: Audio Marketing, Consumer Behavior, Media Consumption, Video Marketing Tagged With: Chart, Cinema Advertising, Magazine Advertising, Magazines, Newspaper Advertising, Newspapers, Print Advertising, Radio, Radio Advertising, Statistics, Television Advertising

How Consumers Find Information About Brands [CHART]

Chart: Brand Service Information Sources

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.

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August 23, 2018 By David Erickson
Filed Under: Advertising, Blog Marketing, Consumer Behavior, Earned Media, Online Behavior, Online Reviews, Search Engine Marketing, Social Media Marketing, Word Of Mouth Tagged With: Blogging, Brand Marketing, Celebrity Endorsements, Chart, Magazines, Newspapers, Statistics

Where Consumers Conduct Product Research Online [CHART]

Chart: Where Consumers Conduct Product Research Online

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.

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November 28, 2017 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, eCommerce, International, Mobile Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Visual Communications, Web Development Tagged With: Amazon, Bing, Blogging, Chart, ebay, Facebook, France, Germany, Google, Instagram, Magazines, Pinterest, Retail Marketing, Short-Form Video, Statistics, Twitter, United Kingdom, United States

How People Learn About Events [CHART]

Chart: How People Learn About Events

Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.

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November 15, 2017 By David Erickson
Filed Under: Advertising, Banner Advertising, Consumer Behavior, Display Advertising, Email Marketing, Event Marketing, Internet Advertising, Online Advertising, Online Behavior, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Word Of Mouth Tagged With: Chart, Email Newsletters, Keyword Research, Magazines, Statistics

US News Consumption Sources, 2012-2017 [CHART]

Infographic: US News Consumptions Sources - 2012-2017

This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

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August 8, 2017 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Online Behavior, Search Engine Marketing, Social Media Marketing Tagged With: Chart, Journalism, Magazines, Newspapers, Print, Statistics, Television News

US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

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June 14, 2017 By David Erickson
Filed Under: Ad Spending, Advertising, Magazine Advertising, Marketing Budgets, Newspaper Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Television Advertising Tagged With: Broadcast Television, Cable Television, Cable Television Advertising, Chart, Digital Advertising, Direct Mail, Magazines, Newspapers, Political Advertising, Radio, Statistics, Telemarketing, Television

Where Marketers Get Their News [CHART]

Chart: Where Marketers Get News

Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.

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March 13, 2017 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Media Consumption, Online Behavior, Social Media Marketing, Word Of Mouth Tagged With: Chart, Facebook, LinkedIn, Magazine Websites, Magazines, News Aggregators, Newspaper Websites, Newspapers, Statistcs, Television, Television Websites, Twitter

Average Time Per Day With Major Media [TABLE]

Average Time Per Day With Major Media

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

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October 12, 2016 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Magazines, Mobile Audio, Mobile Social, Mobile Video, Newspapers, Print, Radio, Statistics, Table, Television

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

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August 17, 2016 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Magazine Marketing, Magazines, Media Marketnig, Newspaper Marketing, Newspapers, Print, Radio, Radio Marketing, Statistics, Table, Television

How People Research Political Candidates [CHART]

TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.

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June 3, 2016 By David Erickson
Filed Under: Consumer Behavior, Media Consumption, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Word Of Mouth Tagged With: Bing, Cable Television, Chart, Google, Magazines, News Media, Newspapers, Online Politics, Political Communications, Political Debates, Politics, Print, Radio, Statistics, Television News, Yahoo

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