Magazine Trends & Statistics

Traditional Media Consumption By Channel, 2011-2018 [CHART]

People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.

How Consumers Find Information About Brands [CHART]

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.

Where Consumers Conduct Product Research Online [CHART]

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.

How People Learn About Events [CHART]

Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.

US News Consumption Sources, 2012-2017 [CHART]

This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.

US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

Where Marketers Get Their News [CHART]

Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.

Average Time Per Day With Major Media [TABLE]

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.