Magazines
e-Strategy Trends’ continually updated collection of magazine trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Trust Consumers Place In Brand Information Sources [CHART]
Just one-third (33%) of consumers who rely on advertising for brand information say they trust its messaging, making it the least credible source of information among the options given, according to a report by Kantar Media.
Read MoreTime Spent With Media By Medium [CHART]
Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.
Read MoreTraditional Media Consumption By Channel, 2011-2018 [CHART]
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
Read MoreHow Consumers Find Information About Brands [CHART]
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Read MoreWhere Consumers Conduct Product Research Online [CHART]
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Read MoreHow People Learn About Events [CHART]
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Read MoreUS News Consumption Sources, 2012-2017 [CHART]
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read MoreWhere Marketers Get Their News [CHART]
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Read MoreAverage Time Per Day With Major Media [TABLE]
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
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