This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.