Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Facebook’s share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.
What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.
The big surprise in affluents’ media usage is the way older and younger age groups access media.
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.