Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Organic search remains the leading method by which US adults find online information and websites.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.
Mobile is the fastest-growing advertising medium around the world.
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.