This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
African-Americans are increasingly affluent, educated and diverse.
There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record.
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.