Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
45% of US millennials belonged to none or just one loyalty program.