Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Amazon enjoys the best public perception for the second consecutive year.
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
Garden plants sold at Home Depot have QR codes on each plant tag that enable customers to check out, for example, whether the plant needs frequent watering.