Smart phone penetration reached 78% of American mobile subscribers aged 13 and older in February.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate.
Smart phone adoption stood at 72% of Americans mobile subscribers aged 13 and older in May.
The number of TV homes overall increased by roughly 1.6 million (or about 1.4%), to 115.8 million.
Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.