Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Just over a majority of American women said they used their mobile device to find store locations and hours.