Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.
In the previous 6 months, 81% of respondents had searched for a restaurant via a mobile application, and 92% through a web browser.
Just over a majority of American women said they used their mobile device to find store locations and hours.
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.