Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
This infographic details Google’s major algorithm updates from 2003 to 2015, complete with dates and an explanation of the update.
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
BIA/Kelsey reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014.
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Quality content creation was the most effective SEO tactic, cited by 57% of marketers.
Almost half of marketers and sales practitioners believe that SEO has become more effective for them over the past year.