For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Just over a majority of American women said they used their mobile device to find store locations and hours.
Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
Where mobile phones and tablets really showed their specific utility was in the share of local searches that ended on the devices—18% for each, compared with 4% of PC searches.
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Local search incidence is very high across 11 product and service categories.
Local search registration is now used by less than one in four marketers.