Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.
Even as mobile and social news habits evolve, legacy platforms have by no means been abandoned, though some are faring better than others.
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.
Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.
According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.
via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older, […]