‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.