Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
BuzzSumo’s research is based on an analysis of 10 million articles shared on LinkedIn. The following chart shows the top starting phrases for the headlines of the most shared articles on LinkedIn.
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.