Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Facebook remains the most popular social platform, used by 72% of connected adults.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.