![Social Media Marketing Platform Trends [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/11/Social-Media-Marketing-Platform-Trends-150x150.png)
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Social Networks For Advertising [CHART]
![Social Networks For Advertising [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/10/Social-Network-Advertising-150x150.png)
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Managing Your Online Reputation [INFOGRAPHIC]
![Managing Your Online Reputation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/managing-online-reputation-infographic-150x150.png)
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Snapchat Overtakes Facebook Among Young Millennials [CHART]
![Snapchat Overtakes Facebook Among Young Millennials [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/EdisonTriton-Social-Media-Use-Among-Youth-2014-2016-Mar2016-150x150.png)
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Social Networks That Deliver The Best ROI [CHART]
![Social Networks That Deliver The Best ROI [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209388-150x150.gif)
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Social Media Sites Where Americans Get News [INFOGRAPHIC]
![Social Media Sites Where Americans Get News [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/PJ_2016.05.26_social-media-and-news_0-03-150x150.png)
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Top Social Sites For News Consumption [CHART]
![Top Social Sites For News Consumption [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/Ipsos-Best-Social-Platform-Keeping-Up-to-Date-News-Jan2016-150x150.png)
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Audio Media Consumption Behavior [WEBINAR]
![Audio Media Consumption Behavior [WEBINAR]](http://trends.e-strategyblog.com/wp-content/uploads/2016/03/audio-media-consumption-behavior-150x150.jpg)
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Fortune 500 Corporate Social Media Use, 2015 [CHART]
![Fortune 500 Corporate Social Media Use, 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/UMassDartmouth-Fortune500-Social-Use-Oct2015-150x150.png)
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Social Ad Targeting Effectiveness, September 2015 [CHART]
![Social Ad Targeting Effectiveness, September 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/197127-150x150.gif)
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
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