Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.