![Social Networks That Deliver The Best ROI [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/07/209388-150x150.gif)
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Social Media Sites Where Americans Get News [INFOGRAPHIC]
![Social Media Sites Where Americans Get News [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/PJ_2016.05.26_social-media-and-news_0-03-150x150.png)
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Top Social Sites For News Consumption [CHART]
![Top Social Sites For News Consumption [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/05/Ipsos-Best-Social-Platform-Keeping-Up-to-Date-News-Jan2016-150x150.png)
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
Audio Media Consumption Behavior [WEBINAR]
![Audio Media Consumption Behavior [WEBINAR]](http://trends.e-strategyblog.com/wp-content/uploads/2016/03/audio-media-consumption-behavior-150x150.jpg)
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Fortune 500 Corporate Social Media Use, 2015 [CHART]
![Fortune 500 Corporate Social Media Use, 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/UMassDartmouth-Fortune500-Social-Use-Oct2015-150x150.png)
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Social Ad Targeting Effectiveness, September 2015 [CHART]
![Social Ad Targeting Effectiveness, September 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/197127-150x150.gif)
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Social Advertising Effectiveness For Driving ROI, September 2015 [CHART]
![Social Advertising Effectiveness For Driving ROI, September 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/197133-150x150.gif)
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content Marketing Trends, B2C vs B2B, October 2015 [CHART]
![Content Marketing Trends, B2C vs B2B, October 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/01/CMIMarketingProfs-B2C-B2B-Content-Marketing-Compared-Oct2015-150x150.png)
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
College Students’ Social Media Time By Social Network, May 2015 [TABLE]
![College Students’ Social Media Time By Social Network, May 2015 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195987-150x150.gif)
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
![US Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/11/195215-150x150.gif)
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
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