LinkedIn Marketing Trends & Statistics

Top Small Business Marketing Channels [CHART]

Despite potential financial restrictions, marketing remains a priority for small business decision-makers.

Social Media Channels That Drive B2B Leads & Generate Revenue [CHART]

B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.

Social Media Demographics By Channel [CHART]

There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.

Social Media As A News Gateway [CHART]

Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.

Media Consumption By Social Media Site [CHART]

Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.

Top Referrers Of Mobile Traffic (After Facebook & Google) [CHART]

Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.

Social Media Posting Frequency [INFOGRAPHIC]

This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.

Social Media Dayparting [INFOGRAPHIC]

This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.