LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Facebook remains the most popular social platform, used by 72% of connected adults.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
This infographic illustrates the essential elements of a professional email signature and statistics about email signature use.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).