This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.