Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
6 of the 10 most commonly-found problems are considered to be of the most severe variety, ranging from duplicate content and title tags to broken external links.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
Relevant content creation is by far the most effective SEO tactic.
Organic search remains the leading method by which US adults find online information and websites.
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.