Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.
Games claimed 41.2% of all Google Play device installs, compared with 7.6% for second-place communication.
The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.