Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.
In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.
Across 18 different categories, postal mail is preferred in 15.
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.