It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The restaurant and computer industries enjoy the best net perception among US adults.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Some 84% of global online consumers aged 16 and older report sharing content online.
American adults have very little trust in the integrity of advertising practitioners.
New data from MailChimp supports the case that personalization can drive higher email open rates.
Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
Mobile consumers viewed an average of 3.8 pages per site visited.