![Top Email Marketing Automation Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Top-Email-Marketing-Automation-Tactics-150x150.gif)
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Benefits Of B2B Marketing Automation, April 2015 [CHART]
![Benefits Of B2B Marketing Automation, April 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/09/190251-150x150.gif)
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
Most Valuable Marketing Automation Features, February 2015 [CHART]
![Most Valuable Marketing Automation Features, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/Ascend2-Most-Valuable-Features-Marketing-Automation-System-Feb2015-150x150.png)
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Most Requested Marketing Automation Features, February 2014 [CHART]
![Most Requested Marketing Automation Features, February 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/SoftwareAdvice-Most-Requested-Marketing-Automation-Software-Features-Feb2014-150x150.png)
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Primary B2B Content Marketing Revenue Drivers, December 2013 [CHART]
![Primary B2B Content Marketing Revenue Drivers, December 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/12/LenskoldPedowitz-Primary-B2B-Content-Marketing-Revenue-Drivers-Dec2013-150x150.png)
While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.
Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]
![Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/10/164315-150x150.gif)
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
B2B Marketing Targets & Lead Scoring, December 2012 [CHART]
![B2B Marketing Targets & Lead Scoring, December 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/12/DemandbaseZiffDavis-B2B-Marketing-Targets-Resources-Lead-Scoring-Dec2012-150x150.png)
Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.