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Home » Lead Scoring

Top Email Marketing Practices [CHART]

Chart: Top Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

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November 9, 2018 By David Erickson Leave a Comment
Filed Under: Email Marketing, Local Internet Marketing, Mobile Marketing, Retargeting, Social Media Marketing, Video Marketing Tagged With: Behavioral Emails, Chart, Email List Hygiene, Email Segmentation, Lead Nurturing, Lead Scoring, Marketing Automation, Mobile Email, Online Ratings, Online Reviews, Personalization, Segmentation, Statistics, Transactional Email, Trigger Emails

Top Email Marketing Automation Tactics [CHART]

Chart: Top Email Marketing Automation Tactics

Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.

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April 28, 2017 By David Erickson
Filed Under: Email Marketing, Online Behavior Tagged With: Chart, Lead Scoring, Marketing Automation, Personalization, Segmentation, Statistics

Benefits Of B2B Marketing Automation, April 2015 [CHART]

59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.

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September 4, 2015 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Online Behavior, Search Engine Marketing, Search Engine Optimization Tagged With: Chart, Customer Loyalty, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Automation, Statistics

Most Valuable Marketing Automation Features, February 2015 [CHART]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.

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February 16, 2015 By David Erickson
Filed Under: Analytics, Consumer Behavior, Email Marketing, Online Behavior, Web Development, Website Marketing Tagged With: Chart, Lead Nurturing, Lead Scoring, Marketing Automation, Segmentation, Statistics

Most Requested Marketing Automation Features, February 2014 [CHART]

B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.

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February 14, 2014 By David Erickson
Filed Under: Analytics, B2B Marketing, Email Marketing, Social Media Marketing Tagged With: Chart, Drip Marketing, Inbound Marketing, Lead Nurturing, Lead Scoring, Marketing Automation, Segmentation, Statistics

Primary B2B Content Marketing Revenue Drivers, December 2013 [CHART]

While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.

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December 16, 2013 By David Erickson
Filed Under: B2B Marketing, Content Marketing Tagged With: Chart, Engagement, Lead Scoring, Marketing Automation, Statistics

Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]

Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.

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October 22, 2013 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Content Development, Content Marketing, Earned Media, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing Tagged With: Blogging, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Media Relations, Statistics, Table

B2B Marketing Targets & Lead Scoring, December 2012 [CHART]

Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.

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December 17, 2012 By David Erickson
Filed Under: B2B Marketing Tagged With: Chart, Lead Scoring, Metrics, Statistics

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