Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
79% of B2B marketers worldwide used marketing automation.
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.