More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
79% of B2B marketers worldwide used marketing automation.
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.