This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
This infographic from Quicksprout illustrates 20 tips for keeping visitors on your website and in the process, minimize your bounce rates.
Improving engagement is the top priority for an email marketing strategy among survey respondents, even as it’s deemed one of the most challenging barriers to success.
Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. In recent years, investment in content marketing has increased as more B2B leadership teams buy in to the programs.
This infographic from Scribewise illustrates the B2B technology buying cycle.
How often do executives submit personal rather than business emails when completing forms for content downloads?
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.