71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
B2B marketers want quality over quantity when it comes to lead generation.
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.