This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Higher response and engagement rates are the No. 1 reason to use personalized content.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
B2B marketers want quality over quantity when it comes to lead generation.