B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.