Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.