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North American Air Travelers Who Checked In, 2011 vs. 2012 [CHART]

North American Air Travelers Who Checked In, 2011 vs. 2012 [CHART]

As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.

October 16, 2012 By David Erickson
Filed Under: Consumer Behavior, Location-Based Services, Mobile Marketing, Online Behavior Tagged With: Airline Marketer, Chart, Hospitality Marketing, LBS, Mobile Behavior, Statistics

Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]

Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]

This infographic takes a look at the top fast-food restaurants and their social media presence.

October 2, 2012 By David Erickson
Filed Under: Consumer Behavior, Location-Based Services, Online Behavior, Social Media Marketing Tagged With: Arby's, Burger King, Carl's Jr., Chick-Fil-A, Chipotle, Domino's Pizza, Dunkin' Donuts', Facebook, Fast Food Restaurants, Foursquare, Google, Hardee's, Infographic, KFC, Klout, LBS, McDonald's, Online Reviews, Panera, Pinterest, Pizza Hut, Restaurant Marketing, Starbucks, Statistics, Subway, Taco Bell, Twitter, Wendy's, Whataburger, Yelp, YouTube

Most Used Social Media Sites For Marketing [TABLE]

Most Used Social Media Sites For Marketing [TABLE]

Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.

September 24, 2012 By David Erickson
Filed Under: B2B Marketing, Blog Marketing, Consumer Behavior, Content Marketing, Location-Based Services, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing Tagged With: Blogging, Digg, Facebook, Flickr, Forums, Foursquare, Google, LBS, LinkedIn, Online Ratings, Online Reviews, Orkut, Photo Sharing, Pinterest, Quora, Reddit, Statistics, StumbleUpon, Table, Tumblr, Twitter, Vimeo, Visual Communications, Yelp, YouTube

Reasons Marketers Use Select Social Media Channels [TABLE]

Reasons Marketers Use Select Social Media Channels [TABLE]

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.

September 24, 2012 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Location-Based Services, Mobile Marketing, Multichannel Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Blogging, Brand Marketing, Branding, Conversions, Customer Service, Digg, Facebook, Flickr, Forums, Foursquare, Google, LBS, LinkedIn, Microblogging, Online Branding, Online Reviews, Orkut, Photo Sharing, Pinterest, Quora, Reddit, Search Engine Optimization, Statistics, StumbleUpon, Table, Tumblr, Twitter, Vimeo, Visual Communications, Yelp, YouTube

American Mobile Social Geo-Taggers By Social Network [CHART]

American Mobile Social Geo-Taggers By Social Network [CHART]

Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.

September 7, 2012 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Content Marketing, Demographics, Generation X, Generations, Local Internet Marketing, Location-Based Services, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics Tagged With: Chart, Facebook, Geo-Tagging, Google, Instagram, LBS, Statistics, Twitter

Travel Technology [INFOGRAPHIC]

Travel Technology [INFOGRAPHIC]

Lab 42 created this infographic to explain the types of technology people use when they travel.

August 27, 2012 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, eCommerce, Local Internet Marketing, Location-Based Services, Mobile Marketing, Multichannel Marketing, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics Tagged With: Airline Marketing, Facebook, Foursquare, Hospitality Marketing, Hotel Marketing, Infographic, LBS, Mobile Apps, Mobile Behavior, Online Reviews, Restaurant Marketing, Search Engine Optimization, Smart Phones, Statistics, Travel Marketing, Visual Communications

Location-Based Advertising Usefulness By Generation [CHART]

Location-Based Advertising Usefulness By Generation [CHART]

45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.

August 1, 2012 By David Erickson
Filed Under: Advertising, Baby Boomers, Generation X, Generations, GI Generation, Local Internet Marketing, Location-Based Services, Millennials, Mobile Marketing, Silent Generation Tagged With: Chart, LBS, Mobile Advertising, Smart Phones, Statistics, Tablets

ROI Measurement By Marketing Channel [CHART]

ROI Measurement By Marketing Channel [CHART]

Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.

July 25, 2012 By David Erickson
Filed Under: Advertising, Analytics, Blog Marketing, Email Marketing, Location-Based Services, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Web Development Tagged With: Chart, Display Advertising, Foursquare, Gaming, Interactive TV, Internet Television, IPTV, LBS, Measurement, Mobile Apps, Online Advertising, Podcasting, ROI, SCVNGR, Search Engine Optimization, Second Life, Statistics, Video Games, Video On-Demand, Virtual Worlds, Web TV, Webinar Marketing, Webinars, Website Marketing, Wikis, YouTube

Mobile Marketing Tactics Worldwide [CHART]

Mobile Marketing Tactics Worldwide [CHART]

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.

July 5, 2012 By David Erickson
Filed Under: Advertising, Email Marketing, Location-Based Services, Mobile Marketing Tagged With: Chart, LBS, Local Internet Marketing, Mobile Advertising, Mobile Apps, Mobile Email, Mobile Websites, Statistics, Text Message Marketing

Mobile Channels Used For Customer Interaction [CHART]

Mobile Channels Used For Customer Interaction [CHART]

1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.

July 5, 2012 By David Erickson
Filed Under: eCommerce, Email Marketing, Local Internet Marketing, Location-Based Services, Mobile Marketing, Online Behavior Tagged With: Chart, eTailing, LBS, Local Internet Marketing, mCommerce, MMS, Mobile Apps, Mobile Behavior, Mobile Email, Near-Field Communications, NFC, QR Codes, SMS, Statistics, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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