As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.
This infographic takes a look at the top fast-food restaurants and their social media presence.
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Lab 42 created this infographic to explain the types of technology people use when they travel.
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.