![North American Air Travelers Who Checked In, 2011 vs. 2012 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/142786-150x150.gif)
As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.
Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]
![Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/10/restaurant-social-media-top-10_503e1db5b8325_w587-150x150.png)
This infographic takes a look at the top fast-food restaurants and their social media presence.
Most Used Social Media Sites For Marketing [TABLE]
![Most Used Social Media Sites For Marketing [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/145288-150x150.gif)
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Reasons Marketers Use Select Social Media Channels [TABLE]
![Reasons Marketers Use Select Social Media Channels [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/145287-150x150.gif)
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
American Mobile Social Geo-Taggers By Social Network [CHART]
![American Mobile Social Geo-Taggers By Social Network [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/09/143849-150x150.gif)
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Travel Technology [INFOGRAPHIC]
![Travel Technology [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/Tekkie-Travel-Infographic-293x1024-150x150.jpg)
Lab 42 created this infographic to explain the types of technology people use when they travel.
Location-Based Advertising Usefulness By Generation [CHART]
![Location-Based Advertising Usefulness By Generation [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/143272-150x150.gif)
45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.
ROI Measurement By Marketing Channel [CHART]
![ROI Measurement By Marketing Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/measuring-roi-across-channls-ANA-150x150.jpg)
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Mobile Marketing Tactics Worldwide [CHART]
![Mobile Marketing Tactics Worldwide [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/142004-150x150.gif)
Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.
Mobile Channels Used For Customer Interaction [CHART]
![Mobile Channels Used For Customer Interaction [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/econsultancy-mobile-channels-customer-interaction-july2012-150x150.png)
1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.