Millennials (aged 18-29) in the US have diverse ethnic and racial backgrounds, and are concentrated in cities with large Hispanic populations.
Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.
Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.
44% of cell phone owners said they had used their phones to record video.
Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.
Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).
US advertiser spending in almost all traditional mediums targeted at Hispanic audiences (Spanish advertising mediums) increased between 2010 and 2011.