Latin America

Global Traditional Ad Spending [CHART]

via marketingcharts.com Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at $131 billion. In the US, advertising spend…

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Brazillian Online Ad Growth [CHART]

via emarketer.com According to January 2012 statistics from IBOPE Nielsen Online, Nielsen’s local subsidiary in the country, the number of advertisers in Brazil using online display ads increased nearly 40% year over year. Read the rest at eMarketer. 0.0 00

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